2021 · CEO & Co-Founder (Team of 3)
Forgetit
Peer-to-peer delivery that piggybacks on users' existing trips to move parcels.
Forgetit started from a very concrete observation: every day thousands of people make trips between cities or regions with free space in their car, while at the same time many others need to send objects or parcels and end up turning to traditional couriers with high costs and slow processes. From there, the idea was to build a mobile app connecting both needs — a peer-to-peer delivery system where users themselves became a real alternative to conventional courier transport. Forgetit doesn't compete with the big logistics players: it taps into the movement that already happens every day to offer a more flexible, cheaper and more human solution.
The platform was designed to work very intuitively. People who needed to send something could post a delivery with the origin, destination and characteristics of the parcel, while people about to travel could browse active requests matching their route. The system generated automatic connections between people whose journeys were compatible, optimising already-scheduled trips and letting users monetise rides that would otherwise happen with a nearly empty car. That dynamic opened the door to a collaborative logistics model, where efficiency wasn't about adding more vehicles to the system but about making better use of the movement already happening.
One of the project's keys was that Forgetit didn't just compete on price with traditional couriers — it proposed a more sustainable and efficient model. By taking advantage of trips that were going to happen anyway, it avoided extra journeys, reduced the environmental footprint of parcel delivery and produced a much closer experience, grounded in trust, community and real use of existing resources. Overall, Forgetit aimed to redefine last-mile logistics through collaboration between individuals — offering a practical alternative to conventional transport and proving that technology could enable lighter, more human logistics systems aligned with the way people already move.
Forgetit's promise isn't kept on the confirmation screen. It's kept when the package actually shows up — and, above all, in the minutes you spend watching it get closer.
Live tracking
Your forgotten thing is on its way — and you can watch it move.
Once a driver is assigned, the app opens its own map where the package moves in real time. A bubble showing the driver's photo says «Juan Esparza is on the way», a route highlighted in yellow connects the two points and a hand-drawn parcel-on-wheels icon travels along it with a quiet animation. Logistics stops being a tracking number and starts being someone going somewhere for you.
- Role
- CEO & Co-Founder (Team of 3)
- Year
- 2021
- Tags
- P2P Delivery, Product